Large, multinational corporations operating across multiple countries with complex, decentralized organizations.
Large-scale companies, commonly above $500MM in revenue, requiring customized solutions & formal procurement.
Roughly $10MM-$500MM in revenue & <1,000 heads, balancing growth ambitions with resource constraints.
Government agencies & organizations funded by taxpayers, focused on public services & regulatory compliance.
Typically <$10MM in revenue with limited employees & resources, focused on local or niche markets & repeat business.
New or early-stage companies operating with high uncertainty and speed while focusing on market fit, growth, & runway.
Individual end-users purchasing products for personal use; spans demographic, lifestyle, & psychographic segments.
Institutions & organizations involved in teaching & learning, including schools, colleges, universities, & training providers.